Over the past decade, online fashion has experienced a significant growth majorly lead by online fashion powerhouses (eg. Zalando, Shein..). While smaller fashion retailers always ventured into ecommerce space, the need for a stronger online presence became especially urgent during the COVID-19 pandemic. As feared by most physical store owners, establishing an online store also brought challenges, with customer returns emerging as a significant issue.

At Q-turn we focus on Reduce and Streamline  customer returns. The vision of Q-turn is to support SME’s selling their product online thrive by minimising customer returns and optimising the returns process. Return rates in the fashion industry typically range from 25% to 40%,this is now considered as a norm, a level that’s unsustainable for the planet in the long run. Q-turn focuses on challenging these norms by focusing on effective solutions to reduce returns.